Entertainment Media Works provides business solutions to all players in the product placement value chain helping to create a dynamic interactive marketplace.

Entertainment Media Works was established in 2004 to act as a bridge between consumers, brands and the media properties involved in the creation of television, music and film. The goal of EMW is to streamline the process that enables brands to promote their products, the media properties to feature products and for consumers to buy those products.

While product placement is a growing business in the US averaging $3.5 billion in 2004 alone, the process is inefficient considering only a few products can be uniquely identified in today’s digital media (TV, Films and Music Videos). The future landscape and rules of business surrounding product placement will forever be changed by EMW’s technology and innovative approach.