The Plink application provides social web users with a way to identify items in photos, share the information with friends, and shop from what other users have identified.

The application reinforces the appeal of the photo tagging application, but goes steps further.

Plink promotes a great amount of peer to peer influence, enabling its users to associate with others who share similar interests. Brands that have been identified by the Plink application will more efficiently engage their consumers by developing a greater presence within social media.